I had never tried fractionated coconut oil prior to this but i was very please with this product, completely liquid silky consistency. Also totally odorless so you are able to scent to your liking. There are so many uses for a product of this kind , it's very versatile and ideal for home made beauty products. Or simply by it self scented with eo's for a body or massage oil. I received this product free of charge to review but i will be purchasing when this bottle is empty because i have really enjoyed using this product for various things. I made a boo boo spray to keep in my purse in the event that my kids should take a fall and it worked so well , by son has no scar on his knee from a fall at the park and i believe it is due to the coconut and eo's in the recipe. in a 1 oz spray bottle add ten drops each of lavender tea tree and frankincense eo's fill rest of bottle with the fractionated coconut oil. I encourage you to purchase this brand of coconut oil for it's high quality and many uses,Enjoy!